Increase free traffic on blogs or in website
Search engine optimization (SEO) has evolved significantly since its inception in the early 1990s. It used to be all about keyword density, meta tags, and link building. These days, however, there are a host of technical factors that influence how your website is ranked in search engines. In this article, we’ll focus on two of the most important factors — content and social media.
1. Make your content interesting and relevant to your target audience
Your content needs to be interesting and valuable to your audience. If you don’t have an engaged audience, then you won’t make any money from your blog. It’s as simple as that. You have to be interesting, you have to be helpful, and you have to be engaging.
As with most items related to SEO, there are two schools of thought when it comes to creating engaging content:
The first school of thought treats content like magic. In other words, interesting things are always going to be the best. If you only focus on interesting things, you’ll come up with engaging content, no matter how many keywords you throw at it. The only problem is…this is naive.
The second school of thought treats content like science. By considering the rules of the game, you can see what kind of topics can gain you the most traction in the search engine results.
In this article, we’ll focus on studying the importance of providing valuable, helpful, and engaging content. This kind of content attracts the eyes of readers and helps people get to know your brand and purpose. Then, by analyzing your engagement metrics, we’ll learn which topics have the most potential to get you high visibility in search results. As with most things related to SEO, it all depends on what you’re trying to achieve.
Social media marketing, within a general context, refers to the marketing of digital content such as social media websites, social media apps, and associated platforms. With the proliferation of social media and e-commerce, it’s becoming ever more important for businesses to utilize each social media platform they have. Without using them well, your business isn’t going to attract a broad audience.
Once your marketing strategy is in place, it’s important to replicate the same strategy across all platforms where you plan to advertise. I highly recommend using TweetDeck as a free alternative to creating social media profiles to speed things up. In a nutshell, it allows you to search for keywords.
2. Use social media to spread the word about your blog
Social media is a great way to let people know about your blog and get people to subscribe. Social media is also a great way to interact with your readers and get their feedback on your content and get them excited about your future posts. Social media is also a great way to promote your blog posts and get more traffic to your site.
Content is the cornerstone of SEO. Understandably, more and more people say that they prefer to find content rather than click. This is mostly because of the convenience of being able to find content with a simple search. Often, you can find content almost immediately, and it’s often free. High traffic to your site, without having to spend a dime is a great outcome.
Just make sure that the content you put out there is relevant to your topic. Don’t write content that your audience doesn’t want to read. It’s better to create content that’s relevant to the issue your readers are facing, than writing content that your audience wants to read (which is also irrelevant).
SEO certainly doesn’t mean copying and pasting content. Sometimes, it’s better to copy and paste content than to create content that is a little off-topic. It’s fair to say that using the exact same template for every post repetitively produces the same results (even when it comes to SEO). Use different paragraphs and paragraphs of text, especially when it comes to technical topics.
The best content is relevant to the topic your readers are facing. To do this, you’ll need to flesh out your content with your own experience, logic, unique insight, or takeaways. Create content that clearly answers the reader’s questions or ends the paragraph with a cliffhanger.
Our knowledge is evolving all the time. It might be helpful to update your approach to content as new content surfaces about the topic you’re writing about. Pessimistically, this means focusing on the basics. Successfully, this means developing an effective strategy and testing different tactics with your content.
3. Build relationships with other bloggers and influencers in your niche
Relationships are crucial to blogging success. Blogging is all about networking and building relationships. When you’re just starting a blog, it can be hard to reach out to other bloggers and influencers. Don’t be afraid to reach out to people and introduce yourself. This can help you build a stronger relationship with other bloggers and gain new followers. Part of building a relationship is sharing valuable content. Relationships are what bring people to your site. Whether or not you are monetizing your blog, share the love and share your content.
When you’re starting your blog, most bloggers will begin their blog by publishing one or two articles. Although a typical blog post might have 20 to 50 words, bloggers usually write longer pieces. Again, content is probably the most important factor in SEO.
An article that’s heavily focused on a single topic would be a better fit for a LinkedIn or Twitter profile. A blog article can be over 50,000 words. With a shorter attention span and limited reading comprehension, your blog article could be lost in the weeds.
It’s hard to edit and re-phrase 50,000 words into something more concise. Remember, the goal of your writing is to make readers interested enough to want to read your articles. Turning your blog post into a Twitter thread or a LinkedIn post would be much more beneficial when you’re starting your blog.
Sharing your blog content on relevant social media channels is a must if you want it to be seen. Social media marketing is a powerful strategy for bloggers. While social media can be a distraction for some, it can help you build your email list and build a relationship with your readers. You can also use social media for outreach to your blog subscribers.
An important part of SEO is self-promotion, especially when you’re starting out. While some bloggers only share one or two of their best articles, others will write about their niche repeatedly.
4. Build backlinks to improve SEO rankings
Backlinks are basically a vote of confidence for your website. A backlink is an outbound link from another website to your website. For example, you might have a link on your blog that says, “If you like this article, then read this other article.” This is an outbound backlink from your blog to a different website. Only one blog, at any given time, has any influence on how a webmaster places their website in search engine results pages (SERPs). All other links, internal and external, form part of the “backlink network”.
The quality of your content is becoming increasingly important in search engine optimization. For example, if your article is about human nature and human behavior, running a website dedicated to that topic will score you some points. Likewise, if your article explains some scientific fact and then gives a useful application for that fact to a specific industry, the two might be enough to make that claim among a larger group of searchers.
When you write content, you need to sync it with what is happening in the world, and that makes it high-value, too. Take the recent example of Irma and Tony Robbins. What started out as a commentary connecting their lives’ experiences with people experiencing similar experiences has now morphed into a book and a course on overcoming stress.
Irma and Tony made it easier for people with those same values to learn from their experience, and their books and courses highlight how good mental health is for your emotional and physical health. That emotional and physical health, in turn, are important when answering a query in search engines. Having good material ties searchers to your website.
Building your social media presence is critical for optimizing your website. Social media sites are crucial because they have a large audience directly competing for the same search queries.
To keep content relevant and fresh, it’s a good idea to mix business and personal interests. That’s what you want search engines to see when assessing your content composition, too.
5. Share on social media when you publish new content
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